Part 2: AI Prompt Engineering Basics for Sellers

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Hey Friends,

2 weeks in and we’ve hit 150 subscribers. Not too shabby…

This is part 2 of The Augmented Seller’s guide to AI Prompt Engineering.

The most curious sellers believe this is a must learn skill for 2025.

Here are the first 5 tips to improve you prompt engineering skills.

✌️ Alex

1. Assign AI a persona or role

The first thing I like to do in a prompt is assign AI what persona it is taking on.

Why? This will help “prime” the model to respond with the tone, knowledge level, and perspective you need. There’s a couple benefits to this:

• Contextual relevance - “you are a seasoned sales executive with 15 years of experience”.

• Consistency & tone - AI’s style of communication will remain consistent.

• Reduced ambiguity - AI will stay focused on providing relevant, role-specific solutions or insights.

• High quality answers - It helps narrow the AI’s search space to relevant data, which often leads to more precise and high-value responses.

• Easier refinement - You can refer back to the role in future versions

Example:

❌ “Tell me how to sell this product to a procurement manager.”

✅ “You are a seasoned B2B sales consultant with 15 years of experience in enterprise procurement negotiations. Explain how to pitch our supply chain optimization software to a procurement manager at a large manufacturing firm, focusing on the common objections they might raise.”

2. Clearly define the task

Don’t leave room for interpretation. Be as specific as possible when you describe the task. For example, if you say “find Apple’s 10-K report”, it might give you the 10-K report for 2022 instead of 2023.

Example:

❌ “Find Apple’s 10-K report”.

✅ “Your task is to finding the most recent 10-K for Apple and return back with a URL to that 10-K report. To achieve this, use the following steps to find the report and link. ”

3. Provide context & constraints

AI outputs can go off in different directions. The more context you can provide, the more narrowly scoped and aligned the output will be with your vision or desired output. I like to also give constraints around length of the output or length of a specific part of the output.

Example:

❌ “Give me some info on enterprise sales.”

✅ “I sell a SaaS platform for automating financial reporting. The prospect is a CFO who’s skeptical about new technologies. We have a three-month pilot period and a limited discount budget. Please outline a step-by-step plan to win the CFO’s buy-in, highlighting key financial metrics and ROI. The plan should include no more than 5 steps. Each step is described with no more than 3 sentences.”