Customer Look Alike-GPT

In partnership with

I love when prospects ask me, “Who in our industry do you work with?”

Why? Because now, I can confidently answer that question and I don’t just rattle off generic names. I give them examples they care about. All thanks to a custom GPT I built. Let me show you how you can do it too.

The Problem: Industry Data is a Mess

Before creating this GPT, I dreaded this question. Why? Because industry data in Salesforce is... how do you say it... fugazi.

Every company is either in "Technology," "Manufacturing," or some other overly broad category. But when a company that manufactures forklifts asks who we work with, they don’t want to hear about a software company we support.

The real issue? Sub-industries, those niche, specific categories often aren’t captured in our CRM anywhere.

Experimenting with ChatGPT

I decided to experiment with ChatGPT to solve this. My first test? I pulled a list of all our customers, fed it into ChatGPT, and asked it to identify customers similar to a specific prospect.

The result? Magic.

In seconds, ChatGPT identified five customers I’d never have guessed were closely related to my prospect. And it didn’t just base this on surface level details.

Fine-Tuning the GPT

As I experimented further, I discovered that ChatGPT could get hyper-specific. It could analyze factors like:

• Revenue

• Employee count

• Company descriptions

• Value propositions

• Funding rounds

• Open job positions

I even had it create similarity scores, ranking existing customers by how closely they matched the prospect.

Once dialed in, I built a custom GPT where all I need to do is input the domain of a prospect account, and ChatGPT outputs a prioritized list of look-alike customers.

It’s fire. 🔥

Expanding Use Cases

This tool doesn’t just help with the “Who in our industry?” question. Now I use it to:

• Identify use cases within specific industries before discovery calls.

• Prepare personalized examples for demos.

• Strategically prioritize accounts based on similarity scores.

Build Your Own Customer Look Alike-GPT

Want this for yourself? Here’s how:

1. Log in to ChatGPT.
   

2. Navigate to the “Explore GPTs” section.

   

3. Click “Create.”